Led global demand generation strategies that drove 70% ARR growth by retaining and expanding the customer base for a hyper-growth PE backed company.
Developed lifecycle marketing programs that resulted in a 60% increase in customer engagement for companies pre-IPO and post PE investment.
Achieved 50% growth in global SaaS customer expansion for a company transitioning from an on-premises to a SaaS model.
Introduced an ABM pod structure at a global martech leader to enhance sales and marketing alignment, driving over $7M net new pipeline per quarter.
Spearheaded the UK trial and subsequent EMEA rollout of Demandbase for a Nordic SaaS Management Platform company. This initiative marked their first foray into ABM, resulting in a 38% growth in qualified new business pipeline.
Revolutionised the commercial sales process for a UK cybersecurity business by aligning marketing, BDR, and sales teams across the UK and US, resulting in quadrupling of new business pipeline and the successful landing of several multi-million-dollar contracts.
Achieved 40% ARPA expansion for a buy-to-build business aiming to transform the world of marketing automation into a full-suite enterprise customer engagement SaaS platform globally.
Facilitated the rollout of Cyance, an Intent-based solution, to support the launch of a regional ABM project for a global fintech company. This initiative drove operational efficiency and significantly improved engagement across sales, marketing and BDR functions.