In this podcast we'll explore how to unlock sustainable revenue growth by shifting to a customer-centric, growth marketing mindset. This podcast, based on "⁠The Revenue Growth Guide⁠", reveals how to move beyond outdated methods and focus on data-driven strategies that truly connect with today's customers.

You'll learn about:

• Why MQLs aren't enough and how to unite sales and marketing for shared success.

•Leveraging Generative AI for deep data insights, tailored content, and personalization at scale in ABM/ABX.

•Measuring the key metrics that actually drive growth – far beyond vanity numbers.

•Optimizing the end-to-end customer journey for a frictionless, personalised experience.11...•Growth marketing as a scientific framework for acquisition, retention, and loyalty.

Discover how to adapt, foster lasting customer relationships, and achieve measurable success. Listen now to gain the strategies needed to optimize conversions, enhance loyalty, and build your growth formula.

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Welcome to episode 2 of the Revenue Growth Guides podcast. Ready to unlock sustainable growth and attract investment? In this episode, we dive into A Definitive Guide to Revenue Metrics for Startups and Scale-ups. We break down the jargon and reveal the essential metrics PE investors are looking for. Get a handle on key indicators like MRR, ARR, CAC, LTV, and Churn Rate. Learn why understanding these metrics is crucial for financial planning, forecasting, profitability, and demonstrating scalability.

Whether you're a startup founder or leading a scale-up, this guide provides the insights you need to demonstrate your financial health and potential for long-term success. Don't miss out – tune in now!

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